for Berlin-Chemie

Update: 14.09.2022

Last week: 35 week 2022 (29.08.2022 - 04.09.2022)

Last full month: Aug 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW 121 960 16.7% 3.6% -0.1 24 350 104 17.9% 3.6% -0.1 20.9%
MoM 417 416 -10.8% 3.8% -2.4 82 975 624 -8.9% 3.7% -2 45.5%
YTD 6 996 296 5.6% 5.7% -0.1 1 382 616 662 24.3% 5.5% 0.2 8.3%
MAT 13 641 352 29.3% 6.3% 1 2 561 131 080 50.5% 5.8% 1.2 8.8%
DEXALGIN
WoW 17 076 -4.4% 0.4% 0 8 055 650 -3.6% 1.1% 0 -0.2%
MoM 77 711 -33.7% 0.4% -0.3 36 222 965 -27.7% 1.1% -0.7 24.1%
YTD 1 259 690 13.9% 0.7% 0.1 527 145 653 25.5% 2.0% 0.2 3.3%
MAT 1 993 053 8.6% 0.7% 0 808 045 012 17.7% 2.0% 0.1 2.5%
ESPUMISAN (ADULTS)
WoW 58 667 1.6% 47.3% 0.9 31 034 551 1.8% 53.2% 1 -0.3%
MoM 254 100 -20.2% 46.7% -9 134 070 465 -17.1% 52.7% -8.5 -4.8%
YTD 3 307 017 -2.9% 57.2% -9.4 1 674 912 413 9.0% 62.6% -7.7 13.1%
MAT 5 183 080 2.6% 59.7% -6.4 2 562 672 388 15.8% 65.2% -4.9 13.6%
ESPUMISAN BABY
WoW 23 721 0.9% 33.9% -0.4 15 428 249 2.0% 47.3% 0.2 2.1%
MoM 102 195 2.1% 34.4% -3.4 65 631 384 3.4% 47.2% -3.3 12.1%
YTD 1 018 952 -9.3% 38.3% -3.6 631 372 804 -3.2% 51.7% -5.1 -0.8%
MAT 1 558 630 -10.4% 38.9% -2.5 951 057 533 -2.5% 52.7% -2.8 -4.6%
FASTUM
WoW 14 330 -5.2% 0.9% 0 7 902 661 -5.5% 2.1% -0.1 -3.0%
MoM 64 782 -9.2% 0.9% -0.2 35 582 498 -5.7% 2.1% -0.3 9.0%
YTD 765 449 -18.3% 1.2% -0.3 391 850 655 -8.9% 2.6% -0.6 1.6%
MAT 1 213 643 -16.4% 1.3% -0.3 602 026 222 -7.9% 2.7% -0.5 1.2%
IODOMARIN
WoW 62 668 2.4% 23.0% 0.1 11 739 448 1.1% 10.0% -0.1 1.9%
MoM 253 124 17.3% 22.1% 0.9 48 433 431 12.6% 9.8% 0.1 12.8%
YTD 2 035 068 5.5% 19.1% -0.1 407 598 840 12.3% 8.7% 0 5.9%
MAT 3 273 119 23.9% 20.5% 2.8 637 059 482 25.4% 9.3% 1.1 7.1%
LIOTON
WoW 18 687 -8.9% 2.0% -0.1 20 015 065 -9.9% 4.1% -0.2 -6.3%
MoM 91 994 -9.8% 2.0% -0.3 98 602 194 -6.4% 4.2% -0.5 4.5%
YTD 968 630 -20.4% 2.4% -0.4 986 877 682 0.1% 4.8% -0.8 -6.4%
MAT 1 444 089 -16.8% 2.5% -0.3 1 403 406 757 2.1% 5.0% -0.6 -6.2%
MEZYM
WoW 206 851 -2.8% 19.8% 0.2 31 844 273 -0.8% 14.1% 0.3 -3.7%
MoM 932 880 -26.4% 19.7% -7.7 141 473 772 -27.8% 13.9% -5.9 2.3%
YTD 13 520 487 8.2% 28.3% 1.2 2 068 838 536 17.7% 20.3% -0.1 3.8%
MAT 21 786 894 15.3% 29.8% 2.3 3 219 491 690 21.8% 21.6% 0.8 6.3%
MIG 400
WoW 141 886 0.3% 2.9% 0 16 841 291 -0.0% 2.2% 0 -0.2%
MoM 607 220 2.0% 3.0% -0.6 72 302 693 3.7% 2.2% -0.3 24.1%
YTD 5 962 987 -7.4% 3.5% -0.4 700 237 571 -3.6% 2.6% -0.5 3.3%
MAT 9 412 606 1.0% 3.5% -0.1 1 090 250 605 4.7% 2.7% -0.2 2.5%
PROSTAMOL
WoW 19 210 0.1% 14.6% -0.3 26 759 717 -1.6% 15.3% -0.6 2.4%
MoM 84 201 -10.2% 15.1% -2.8 118 438 306 -8.5% 15.9% -2.9 6.5%
YTD 1 137 994 -19.0% 19.9% -5.1 1 597 555 529 -9.1% 21.3% -6.1 1.6%
MAT 1 872 640 -11.2% 21.3% -3.2 2 540 854 631 -2.7% 22.7% -4.1 2.3%
RESPERO MYRTOL
WoW 17 221 5.7% 8.8% 0 8 203 324 7.3% 9.2% 0.1 6.0%
MoM 66 048 49.6% 9.1% 1.1 31 078 508 50.5% 9.2% 1.4 30.9%
YTD 829 087 179.5% 9.1% 5.5 386 521 519 171.7% 8.8% 4.9 8.5%
MAT 1 279 261 128.6% 8.3% 4.3 589 158 604 117.8% 8.1% 3.5 11.5%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 6 996 296 5.6% 5.7% -0.1 1 382 616 662 24.3% 5.5% 0.2 8.3%
DEXALGIN 1 259 690 13.9% 0.7% 0.1 527 145 653 25.5% 2.0% 0.2 3.3%
ESPUMISAN (ADULTS) 3 307 017 -2.9% 57.2% -9.4 1 674 912 413 9.0% 62.6% -7.7 13.1%
ESPUMISAN BABY 1 018 952 -9.3% 38.3% -3.6 631 372 804 -3.2% 51.7% -5.1 -0.8%
FASTUM 765 449 -18.3% 1.2% -0.3 391 850 655 -8.9% 2.6% -0.6 1.6%
IODOMARIN 2 035 068 5.5% 19.1% -0.1 407 598 840 12.3% 8.7% 0 5.9%
LIOTON 968 630 -20.4% 2.4% -0.4 986 877 682 0.1% 4.8% -0.8 -6.4%
MEZYM 13 520 487 8.2% 28.3% 1.2 2 068 838 536 17.7% 20.3% -0.1 3.8%
MIG 400 5 962 987 -7.4% 3.5% -0.4 700 237 571 -3.6% 2.6% -0.5 3.3%
PROSTAMOL 1 137 994 -19.0% 19.9% -5.1 1 597 555 529 -9.1% 21.3% -6.1 1.6%
RESPERO MYRTOL 829 087 179.5% 9.1% 5.5 386 521 519 171.7% 8.8% 4.9 8.5%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 13 641 352 29.3% 6.3% 1 2 561 131 080 50.5% 5.8% 1.2 8.8%
DEXALGIN 1 993 053 8.6% 0.7% 0 808 045 012 17.7% 2.0% 0.1 2.5%
ESPUMISAN (ADULTS) 5 183 080 2.6% 59.7% -6.4 2 562 672 388 15.8% 65.2% -4.9 13.6%
ESPUMISAN BABY 1 558 630 -10.4% 38.9% -2.5 951 057 533 -2.5% 52.7% -2.8 -4.6%
FASTUM 1 213 643 -16.4% 1.3% -0.3 602 026 222 -7.9% 2.7% -0.5 1.2%
IODOMARIN 3 273 119 23.9% 20.5% 2.8 637 059 482 25.4% 9.3% 1.1 7.1%
LIOTON 1 444 089 -16.8% 2.5% -0.3 1 403 406 757 2.1% 5.0% -0.6 -6.2%
MEZYM 21 786 894 15.3% 29.8% 2.3 3 219 491 690 21.8% 21.6% 0.8 6.3%
MIG 400 9 412 606 1.0% 3.5% -0.1 1 090 250 605 4.7% 2.7% -0.2 2.5%
PROSTAMOL 1 872 640 -11.2% 21.3% -3.2 2 540 854 631 -2.7% 22.7% -4.1 2.3%
RESPERO MYRTOL 1 279 261 128.6% 8.3% 4.3 589 158 604 117.8% 8.1% 3.5 11.5%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 121 960 16.7% 3.6% -0.1 24 350 104 17.9% 3.6% -0.1 20.9%
DEXALGIN 17 076 -4.4% 0.4% 0 8 055 650 -3.6% 1.1% 0 -0.2%
ESPUMISAN (ADULTS) 58 667 1.6% 47.3% 0.9 31 034 551 1.8% 53.2% 1 -0.3%
ESPUMISAN BABY 23 721 0.9% 33.9% -0.4 15 428 249 2.0% 47.3% 0.2 2.1%
FASTUM 14 330 -5.2% 0.9% 0 7 902 661 -5.5% 2.1% -0.1 -3.0%
IODOMARIN 62 668 2.4% 23.0% 0.1 11 739 448 1.1% 10.0% -0.1 1.9%
LIOTON 18 687 -8.9% 2.0% -0.1 20 015 065 -9.9% 4.1% -0.2 -6.3%
MEZYM 206 851 -2.8% 19.8% 0.2 31 844 273 -0.8% 14.1% 0.3 -3.7%
MIG 400 141 886 0.3% 2.9% 0 16 841 291 -0.0% 2.2% 0 -0.2%
PROSTAMOL 19 210 0.1% 14.6% -0.3 26 759 717 -1.6% 15.3% -0.6 2.4%
RESPERO MYRTOL 17 221 5.7% 8.8% 0 8 203 324 7.3% 9.2% 0.1 6.0%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 417 416 -10.8% 3.8% -2.4 82 975 624 -8.9% 3.7% -2 45.5%
DEXALGIN 77 711 -33.7% 0.4% -0.3 36 222 965 -27.7% 1.1% -0.7 24.1%
ESPUMISAN (ADULTS) 254 100 -20.2% 46.7% -9 134 070 465 -17.1% 52.7% -8.5 -4.8%
ESPUMISAN BABY 102 195 2.1% 34.4% -3.4 65 631 384 3.4% 47.2% -3.3 12.1%
FASTUM 64 782 -9.2% 0.9% -0.2 35 582 498 -5.7% 2.1% -0.3 9.0%
IODOMARIN 253 124 17.3% 22.1% 0.9 48 433 431 12.6% 9.8% 0.1 12.8%
LIOTON 91 994 -9.8% 2.0% -0.3 98 602 194 -6.4% 4.2% -0.5 4.5%
MEZYM 932 880 -26.4% 19.7% -7.7 141 473 772 -27.8% 13.9% -5.9 2.3%
MIG 400 607 220 2.0% 3.0% -0.6 72 302 693 3.7% 2.2% -0.3 24.1%
PROSTAMOL 84 201 -10.2% 15.1% -2.8 118 438 306 -8.5% 15.9% -2.9 6.5%
RESPERO MYRTOL 66 048 49.6% 9.1% 1.1 31 078 508 50.5% 9.2% 1.4 30.9%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN (ADULTS)


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN BABY


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM



WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)


MS VALUE (weekly)


FASTUM-GEL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)


MS VALUE (weekly)


LIOTON 1000


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)


MS VALUE (weekly)


MEZYM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)


MS VALUE (weekly)


DEXALGIN 25


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)


MS VALUE (weekly)


MIG 400


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)


MS VALUE (weekly)


PROSTAMOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)


MS VALUE (weekly)


IODOMARIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)


MS VALUE (weekly)


RESPERO MYRTOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)


MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs